(US) FTC rules creators can no longer buy fake followers or engagement

www.businessinsider.com

(US) FTC rules creators can no longer buy fake followers or engagement

www.businessinsider.com

OddQuality to

thebirdspapaya_snark · 1 month ago

The FTC is coming after influencers and brands that buy fake followers

www.businessinsider.com

The FTC issued a new rule saying creators and brands can't buy fake followers or engagement on accounts they use to make money.

I’m curious about everyone’s thoughts on this. Do we think it will affect Canadian influencers? Maybe not yet, but I’d like to believe it’s only a matter of time before a similar law finds its way up north… and oh man, that day will be DELICIOUS.

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OddQualityOP
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1 month ago
I’d certainly like to hear her try to explain to the FTC how her actions on social media aren’t deceptive. In fact, I’d pay good money to watch it on TV lol

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Hello new Lemmy friends!

Word on the street tells us our community is regularly making it the all page. While this is very cool news to hear, we can see how the sudden emergence of our posts in your feed might feel jarring and probably raises some questions. And also how, without knowing the backstory, our community might appear less than virtuous, so here’s a very brief introduction which hopefully will clear a few things up.

The woman we’re discussing is a body positive influencer and media personality who has gained fame and wealth by lying, manipulating, exploiting her children for content, plagiarizing BIPOC creators and blaming her BIPOC content editor for it (thereby ruining her career), among other things. Her fraudulent behavior is no different (I’d argue worse) from the likes of Jay Shetty (google him if you don’t know who he is or what he did). She’s the latest in a long line of grifting influencers who are abusing their power, taking advantage of their position and exploiting their followers. The difference is that she’s Canadian. Our laws around social media and advertising aren’t as clear (and where they are she’s disobeyed them), add to that, our mainstream media has protected her from those who’ve tried to expose her grift and silenced/intimidated anyone who’s tried to speak out.

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