(US) FTC rules creators can no longer buy fake followers or engagement

www.businessinsider.com

(US) FTC rules creators can no longer buy fake followers or engagement

www.businessinsider.com

OddQuality to

thebirdspapaya_snark · 3 months ago

The FTC is coming after influencers and brands that buy fake followers

www.businessinsider.com

The FTC issued a new rule saying creators and brands can't buy fake followers or engagement on accounts they use to make money.

I’m curious about everyone’s thoughts on this. Do we think it will affect Canadian influencers? Maybe not yet, but I’d like to believe it’s only a matter of time before a similar law finds its way up north… and oh man, that day will be DELICIOUS.

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Beaver
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3 months ago
That’s a good decision as it will increase transparency.

Pierre Poilievre will be displeased.
- ladybonerforjustice
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  3 months ago
  Unfortunately I doubt it’ll extend to politicians although it absolutely should!
  - MoonChildM
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    3 months ago
    Yes!

thebirdspapaya_snark

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Hello new Lemmy friends!

Word on the street tells us our community is regularly making it the all page. While this is very cool news to hear, we can see how the sudden emergence of our posts in your feed might feel jarring and probably raises some questions. And also how, without knowing the backstory, our community might appear less than virtuous, so here’s a very brief introduction which hopefully will clear a few things up.

The woman we’re discussing is a body positive influencer and media personality who has gained fame and wealth by lying, manipulating, exploiting her children for content, plagiarizing BIPOC creators and blaming her BIPOC content editor for it (thereby ruining her career), among other things. Her fraudulent behavior is no different (I’d argue worse) from the likes of Jay Shetty (google him if you don’t know who he is or what he did). She’s the latest in a long line of grifting influencers who are abusing their power, taking advantage of their position and exploiting their followers. The difference is that she’s Canadian. Our laws around social media and advertising aren’t as clear (and where they are she’s disobeyed them), add to that, our mainstream media has protected her from those who’ve tried to expose her grift and silenced/intimidated anyone who’s tried to speak out.

Our Reddit sub was taken down due to reports of copyright infringement, which is unfounded and categorically untrue as no one ever tried to steal her work and pass it off as their own. The mods have made an appeal. While at first glance it may seem like we’re just “shitting on her” the sub has been more devoted to investigation and posting proof of her lies than just bitching for the sake of bitching. The reality is that she’s hurt, manipulated and let down a lot of people. She stole intellectual property and employment, caused mental distress and has repeatedly told lies to boost engagement and profit off her audience, so people are understandably upset that their voices are being silenced.

We’re grateful to have been welcomed so kindly by so many of you, and to those sticking around to watch the drama unfold, we’re glad to have you!

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