Elon Musk’s X just sued a nonprofit advertising group out of existence | CNN Business
www.cnn.com
A major ad industry group is shutting down, days after Elon Musk-owned X filed a lawsuit that claimed the group illegally conspired to boycott advertising on his platform.

The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.

The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.

  • circuscritic
    73·
    4 months ago

    No, I understand.

    Do you really think that if it wasn’t for their consortium, companies would think “you know what? I think we should run ads next to Nazis”.

    Hint: No. They wouldn’t.

    • xantoxis@lemmy.world
      34·
      4 months ago

      So let me get this straight: you hate ad companies and want to cast them all into the fire (a position I agree with, fwiw);

      but you also think they are ethical enough and competent enough to self-police running against nazi shit.

      What

    • FatCrab@lemmy.one
      46·
      4 months ago

      But they would end up running ads next to them more often. There are a lot of shitty industry groups. This is like the most banal, inoffensive one to get shitty about.

      • circuscritic
        81·
        4 months ago

        I really think you’re missing the point here.

        CNN is running a headline intentionally distorting the reality of what this group is. They’re making it sound like Musk destroyed the Humane Society.

        They want people to feel pity for the world’s largest advertisers, or feel angry that Musk managed to slightly inconvenience them.

        If you want to have a debate on the merits, you can’t have it in an environment like that.