The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.
The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.
The signal to other advertisers is more of a victory than the case itself.
It isn’t though - this is an industry group that helped vet platforms… given how Musk responds to people pulling their advertisements from the platform this is probably actually counter productive… also the Streisand effect.
The actual message is to not create a single entity that could be sued like this. Businesses can still get the same information and make the same decisions. Suing companies directly because they won’t advertise on Twitter would itself be pointless and good for the lulz. But that’s Twitter’s next move. Will they hook us up? Popcorn is waiting.
I think that part of the problem for musk is that advertisers were paying attention to the findings and they may have influenced some to stop.