Outside of North America, same-store sales slid 7%. In China, Starbucks’ second-largest market, same-store sales tumbled 14% as both average ticket and transactions shrank. Starbucks has faced stiffer competition in China from local coffee shops that undercut the coffee giant on price.
And that is the problem. Starbucks is not offering anything that doesn’t already exist. It pretends to be a coffee shop for the upper class because it sounds “sophisticated” to say grande instead of medium.
I no longer go there. I know local coffee shops that offer a much better selection of coffees at a good price. And their atmosphere is authentic.
On reddit maybe be 12 years ago was a post about what it’s like to work there and apparently employees will straight up rage hate you if you say you don’t speak Starbucks.
And that is the problem. Starbucks is not offering anything that doesn’t already exist. It pretends to be a coffee shop for the upper class because it sounds “sophisticated” to say grande instead of medium.
I no longer go there. I know local coffee shops that offer a much better selection of coffees at a good price. And their atmosphere is authentic.
On reddit maybe be 12 years ago was a post about what it’s like to work there and apparently employees will straight up rage hate you if you say you don’t speak Starbucks.