During the pandemic, plant-based meat consumption and media coverage exploded. Now, a host of trend pieces decry its demise. That shift is no organic accident.
TL;DR: the meat industry’s misleading messaging campaign + lobbying
Yes, price is an important factor. Especially because people who are regular meat eaters think that by becoming vegan that they’ll be spending their meat money on fake meat, thus becoming poorer. This is generally not true, because once you learn to cook vegan you’ll not be using fake meat a lot, but it sure does cause a hurdle to new vegans.
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Yes, price is an important factor. Especially because people who are regular meat eaters think that by becoming vegan that they’ll be spending their meat money on fake meat, thus becoming poorer. This is generally not true, because once you learn to cook vegan you’ll not be using fake meat a lot, but it sure does cause a hurdle to new vegans.
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