United Airlines starts serving passengers personalized ads on seat-back screens
www.cnbc.com
United's Kinective Media is the latest example of how airlines have adopted new revenue streams such as cobranded cards.

The carrier on Friday said it launched a media platform to serve travelers personalized advertisements on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data.

  • Roopappy@lemmy.mlEnglish
    31·
    6 months ago

    I work for a company that does marketing, and they are seriously struggling right now because TV and Social media ads are getting more expensive, while at the same time becoming less effective.

    Yes. This is true.

    Because ads suck and people hate them. Whats the new way? Be good at what you do so people talk about your brand. Show up in searches when I’m looking for you. That’s it.

    • haui@lemmy.giftedmc.com
      14·
      6 months ago

      Astonishing! Who would have thought that be the case? Actually doing the work instead of paying your way to success? That cant be correct! /s

      • pdxfed@lemmy.world
        5·
        6 months ago

        God forbid the enormous amount of money be poured into the actual product rather than spamming an inferior one.