• jeffw@lemmy.world
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    4 months ago

    The North Face previously garnered pushback for its “Summer of Pride” event series in 2022 and 2023 in partnership with drag queen Pattiegonia

    I’m sorry, which company partnered with a drag queen named Pattiegonia?

      • jeffw@lemmy.world
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        4 months ago

        Interesting and not shocking. But I was just making a joke about the fact that one of their main competitors is Patagonia and the drag queen’s name is Pattiegonia

        • Beaver
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          4 months ago

          Patagonia is way better

        • adarza
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          4 months ago

          some super brilliant marketing exec probably thought it would swipe a few clicks from people misspelling their competitor’s name in search engines.

          he works at wendy’s now.