In South Korea, 69 percent of adult smartphone users use a Samsung device, while only 23 percent use iPhones, a Gallup survey of 1,001 adults found. But the survey reveals a starkly different trend in one demographic: younger millennials and Gen Z. Among the younger generation, aged 18 to 29, iPhone’s share rises to 65 percent, double the Samsung's 32 percent, the survey found. This represents a 13 percent...
  • MereoEnglish
    4·
    1 year ago

    In its analysis, the survey credited iPhone’s appeal among young people to Apple’s premium branding – for the same storage size, an iPhone 14 (128GB) costs 1,250,000 won ($989) compared to the Galaxy S23’s 1,150,000 won. Introduction of Apple Pay, Apple’s mobile payment service, to Korea earlier this year was cited as another contributing factor.

    According to the article, cost is not a factor in their choice as they nearly cost the same.