Like the article says it was noticed by coincidence by someone influential. Just how totally normal Greta Thungerg, daughter of elite parents was coincidentally noticed all alone with her little board by PR Guru Ingmar Rentzhog.

The idea of publicists sitting down their wealthy clients and saying, “for some reason you don’t seem to be polling well with the poverty demograpic, we need to set up some surface-level charity gigs with news stories and photo ops to make those numbers go positive.” is really funny to me.