I’m kind of in that boat - digital art, and so on more. I never understood buying a computer monitor of over about 22" that was 1080p resolution. I want decent colour reproduction - I get it, it won’t be perfect unless you spend a fortune but it should be at least decent.

120hz w/ good HDR support is fantastic for content that supports it, and 240hz is just buttery smooth. Variable refresh is pretty much a must for modern gaming.