PC Gaming · 8 months ago

EA Hopes to Use Generative AI to Drive Monetization and Make Development 30% More Efficient

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EA Hopes to Use Generative AI to Drive Monetization and Make Development 30% More Efficient

PC Gaming · 8 months ago

Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.

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8 months ago
EA Games, challenge everything. Like trying to make a good game.

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