Marc Benioff

He’s the CEO and co-founder of San Francisco-based Salesforce, one of the world’s largest software companies, which owns the popular messaging service Slack and is worth nearly $300 billion. He also owns Time magazine.

When I ask Benioff about the properties in the anonymous LLCs, things seem to take a turn. He starts speaking more quickly and fidgets with a piece of paper in his hand. He’s reluctant to go through the holdings, and his adviser on the Zoom call jumps in to say we can discuss later.

A couple of days before the interview, Benioff texted the same NPR colleague again, asking for intel on my story. Then he called me and demanded to know the title of this piece. During that call, he also mentioned he knew the exact area where I was staying. Unnerved, I asked how he knew, and he said, “It’s my job. You have a job and I have a job.” During the interview, he brings up more personal details about me and my family.

I leave the meeting disconcerted and still unclear about what exactly is happening with his land in Waimea.

The following day, I drive around with a photographer to take pictures of the town and Benioff’s projects. We go to the property he described as a community center and are confronted by one of his employees. The photographer explains we’re there to take photos of the outside of the building. Shortly afterward, I get a text from Benioff. His employee seemed to think we were “snooping,” and he says he’s escalating the incident to NPR CEO John Lansing. Lansing confirmed he spoke with Benioff, without going into detail — the NPR newsroom operates independently, and the CEO is not involved in editorial decision-making. Benioff didn’t respond to my question about the purpose of this call.

  • Avid Amoeba
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    9 months ago

    You’re deeply misinformed my friend, and that misinformation has been and still is used for taking more of your (and everyone you know) labor than you receive, and shuttling the excess to the top. Socialism has long standing tradition in the West in the form of democratic parties that have driven social reforms. Social security, unemployment benefits, 40 hour work week, universal healthcare, labor organizing law - pretty much all safety nets and working conditions improvements made are socialist policies. This is what democratic socialist parties do in the West. They do it via direct policies and via strengthening labor organization laws. Think the reforms introduced by the New Deal in the US that shuttled money down from the top into the workers which created the average Joe life America was famous for up until the 70s-80s.