Spotted this in a store today and promptly put my shit that I didn’t need back on the shelf and walked out.
Edit: it has been pointed out this sign is most likely ironic, in line with the companies schtick. I would counter that while that may be true, behind every good joke is a little bit of the truth. They mean this unironically also.
That was my first thought, and if so it’s definitely tongue-in-cheek
Pretty sure it’s Ollie’s, they’re all about corny, sarcastic, & ironic signage.