• Hemingways_Shotgun
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    1 year ago

    Neither.

    There’s a reason Apple reports “Shipments” instead of “Sales”.

    In order to get the “honour” of selling apple crap, a retailer has to commit to a certain dollar value of inventory-on-hand.

    If those units collect dust in that retailers back-room, Apple doesn’t give a shit. And it’s notoriously difficult to RMA unsold product to them.

    Source: Previous Tech Sales Manager at Staples.