Doesn’t pass a sniff test to me. They plan for 10 games in Canada - split between Toronto and Vancouver. BMO field has 26,000 capacity so assuming 5 games each, that’s only 130,000 tickets. Sure some people will travel with non ticket holders; to counter that some will go to multiple games, and plenty of locals will want tickets. Even allowing for a long tail and seeing this as pure advertising to tourists, I cannot see how this makes a really a significant dent in revenues. That said if the cost is only 30mil then it’s not particularly significant there either (the cities’ budget is 16bn).