Cable firms to FTC: We shouldn’t have to let users cancel service with a click
arstechnica.com
Customers may "misunderstand the consequences of canceling," cable lobby says.

Cable firms to FTC: We shouldn’t have to let users cancel service with a click — Customers may “misunderstand the consequences of canceling,” say lobbyists::Customers may “misunderstand the consequences of canceling,” cable lobby says.

  • Maple Engineer@lemmy.worldEnglish
    21·
    10 months ago

    They are going to offer your a discount to keep their service. Maybe if they had offered you a better price in the first place you wouldn’t be trying to cancel. Making it hard to cancel so that they can offer you discounts to stay is a way to keep prices high for everyone else. It’s a way to maximize profits. Why not simply put a one click, “cut my bill in half” button on the website?

    • Appoxo@lemmy.dbzer0.comEnglish
      4·
      10 months ago

      Because then they would have to cut it in half for everyone.
      By making this a calling requirement the bar to access is higher in comparison.

      AND: They are likely increasing customer satiafaction because they saved 50% of the bill with a simple negotiation call and maybe get new features on top.
      The satisfaction wouldnt be high by clicking a button that may be just buried.

        • wikibot@lemmy.worldBEnglish
          1·
          10 months ago

          Here’s the summary for the wikipedia article you mentioned in your comment:

          A moral panic is a widespread feeling of fear, often an irrational one, that some evil person or thing threatens the values, interests, or well-being of a community or society. It is “the process of arousing social concern over an issue”, usually perpetuated by moral entrepreneurs and mass media coverage, and exacerbated by politicians and lawmakers. Moral panic can give rise to new laws aimed at controlling the community. Stanley Cohen, who developed the term, states that moral panic happens when “a condition, episode, person or group of persons emerges to become defined as a threat to societal values and interests”. While the issues identified may be real, the claims “exaggerate the seriousness, extent, typicality and/or inevitability of harm”.

          to opt out, pm me ‘optout’. article | about

        • Ook the Librarian@lemmy.worldEnglish
          1·
          10 months ago

          Maybe the “rhetorical question” article link would article would be a better reply. I bet you weren’t expecting an analysis of why the half-price button idea was a nonstarter.