I was doing research for my blog when I stumbled across a staggering amount of evidence that an increasing number of brands are deliberately trashing their own products to create scarcity and drive prices up.
We’re talking about an incredible carbon footprint that goes into creating products that go straight to landfills.
How is this even legal?
Bingo.
When you stop treating negative externalities as though they don’t exist, you can start to properly account for their cost in economic models. A lot of industries exist that wouldn’t if they were to have to actually pay to remediate the problems they cause rather than getting to offload the problem onto the greater community.