zoostation@lemmy.world to Shrinkflation · 10 months ago

IKEA shrunk its candy but still labels it as the larger size

119

IKEA shrunk its candy but still labels it as the larger size

zoostation@lemmy.world to Shrinkflation · 10 months ago

Chat

setVeryLoud(true);M
link
fedilink
arrow-up
2
arrow-down
1·
10 months ago
I have to agree with the other comments, not shrinkflation.

BUT, it’s misleading since some consumers may look at the shelf label and assume it to be correct, so shame on IKEA.

Shrinkflation

You are not logged in. However you can subscribe from another Fediverse account, for example Lemmy or Mastodon. To do this, paste the following into the search field of your instance: [email protected]

A community about companies who sneakily adjust their product instead of the price in the hopes that consumers won’t notice.

We notice. We feel ripped off. Let’s call out those products so we can shop better.

What is Shrinkflation?

Shrinkflation is a term often coined to refer to a product reducing in size or quality while the price remains the same or increases.

Companies will often claim that this is necessary due to inflation, although this is rarely the case. Over the course of the pandemic, they have learned that they can mark up inelastic goods, which are goods with an intangible demand, such as food, as much as they want, and consumers will have no choice but to purchase it anyway because they are necessities.

From Wikipedia:

In economics, shrinkflation, also known as the grocery shrink ray, deflation, or package downsizing, is the process of items shrinking in size or quantity, or even sometimes reformulating or reducing quality, while their prices remain the same or increase. The word is a portmanteau of the words shrink and inflation.

[…]

Consumer advocates are critical of shrinkflation because it has the effect of reducing product value by “stealth”. The reduction in pack size is sufficiently small as not to be immediately obvious to regular consumers. An unchanged price means that consumers are not alerted to the higher unit price. The practice adversely affects consumers’ ability to make informed buying choices. Consumers have been found to be deterred more by rises in prices than by reductions in pack sizes. Suppliers and retailers have been called upon to be upfront with customers.

https://en.wikipedia.org/wiki/Shrinkflation

Community Rules

Posts must be about shrinkflation, skimpflation or another related topic where a company has reduced their offering without reducing the price.
The product must be a household item. No cars, industrial equipment, etc.
You must provide a comparison between the old and new products, what changed and evidence of that change. If possible, also provide the prices and their currency, as well as purchase dates.
Meta posts are allowed, but must be tagged using the [META] prefix

n.b.: for moderation purposes, only posts in English or in French are accepted.##

Visibility: Public

This community can be federated to other instances and be posted/commented in by their users.

1 user / day
1 user / week
1 user / month
825 users / 6 months
48 local subscribers
292 subscribers
16 Posts
311 Comments
Modlog

mods:
setVeryLoud(true);