A marketing team within media giant Cox Media Group (CMG) claims it has the capability to listen to ambient conversations of consumers through embedded microphones in smartphones, smart TVs, and other devices to gather data and use it to target ads, according to a review of CMG marketing materials by 404 Media and details from a pitch given to an outside marketing professional. Called “Active Listening,” CMG claims the capability can identify potential customers “based on casual conversations in real time.”

  • Jay
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    11 months ago

    When I was a kid there were some things I’d see and wanted, only to get them and be seriously disappointed. I learned quickly that ads are fluff.

    Nowadays, I actively stay away from things I’ve seen advertised. The way I see it is if a company has to pay tons of money to get their product seen, it can’t be all that good to start with. Genuinely good products don’t need to try and convince you they’re worth it.

    • penquin@lemm.ee
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      11 months ago

      Oh boy, all those toys ads on TV where the make the toy look so awesome with all those animations then you get it, and it’s a piece of plastic that does absolute none of they advertised.