

Several theories have been put forward for the origin of the term in a film context. One explanation pertains to the practice of “block booking” whereby a studio would sell a package of films to theaters, rather than permitting them to select which films they wanted to exhibit. However, this practice was outlawed in 1948 before the term became common parlance; while pre-1948 high-grossing big-budget spectacles may be retroactively labelled “blockbusters,” this is not how they were known at the time. Another explanation is that trade publications would often advertise the popularity of a film by including illustrations showing long queues often extending around the block, but in reality the term was never used in this way. The term was actually first coined by publicists who drew on readers’ familiarity with the blockbuster bombs, drawing an analogy with the bomb’s huge impact. The trade press subsequently appropriated the term as short-hand for a film’s commercial potential
So terrible dangerous of him…(Clutches pearls) Someone might have gotten high off all that devil’s lettuce!!