Adam Mosseri:
Second, threads posted by me and a few members of the Threads team will be available on other fediverse platforms like Mastodon starting this week. This test is a small but meaningful step towards making Threads interoperable with other apps using ActivityPub — we’re committed to doing this so that people can find community and engage with the content most relevant to them, no matter what app they use.
The obvious benefit is that they can at least access potential extra views. Without implementing some kind of ad system though, it’s just eyes…so is this just PR for threads?