Tesla's Cybertruck speaks almost poetically to two distinct but orthogonal archetypes of threatened masculinity: the tacti-cool milspec dork, and the showboating rich guy.
Which, genuinely, if it was cheap I wouldn’t care about. If it had no wifi or heated seats, no touchscreen or self driving. If it was just a cheapass vehicle for point a to point b and back, I would not mock it. It would have a place in the world and it would fulfill a purpose.
But currently it’s place in the world is for the people who are unable to touch Elon Musk, but want to caress his face or be stepped on in a masochistic fashion by him. This truck is as close as they can get.
Which, genuinely, if it was cheap I wouldn’t care about. If it had no wifi or heated seats, no touchscreen or self driving. If it was just a cheapass vehicle for point a to point b and back, I would not mock it. It would have a place in the world and it would fulfill a purpose.
But currently it’s place in the world is for the people who are unable to touch Elon Musk, but want to caress his face or be stepped on in a masochistic fashion by him. This truck is as close as they can get.
There’s the Aztec guy.