Calling them “free-form ads,” Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site’s megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

  • @Gestrid
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    102 months ago

    Fortunately, at least in my experience, the adblockers usually win. Even if a company changes something to avoid an adblocker or force someone to turn off their adblocker (Hi, Twitch!), it’s usually fixed within just a few hours at most.

    • @[email protected]
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      22 months ago

      It’ll always be that way. For a user to see your ad you have to let them download your ad, and at that point it becomes like forcing a prisoner to write their own ransom note without your supervision and then letting them drop it in the mailbox themselves.