It does work, and we know this because it worked on a lot of us.
This is a great point that I think should be underscored. Lots of people here came onto r/CTH as vaguely disaffected libs, Bernieceats, “progressives,” or the like. For very many people here, it was interacting on that sub that actually kicked us down the road to a more sophisticated and radical understanding of political economy. It led to us reading theory, getting involved in our local socialist orgs, and generally learning to understand exactly what is wrong with the global capitalist order. I definitely believe that this happens–at least for some people–because of the tone, not in spite of the tone. The jokes are the thin end of a wedge that, for at least some people in the right headspace, can open your mind.
Tim Urban used to actually be a pretty great science communicator. It’s a shame he fell in love with and got a fatal case of