Hey, I think this may actually be fake. Did you notice the URL is nytco.com rather than the one all their news articles typically come from, nytimes.com?
There is a new trend of bad actors trying to impersonate big publications by changing the URL slightly and copying the website design. Some of them are very convincing. This one was hard to figure out because the NYT is indeed owned by NYT Company, but all news articles are posted through nytimes.com (with the exception of only this particular article). When you search for New York Times Company, nytco.com doesn’t even come up.
Alternatively, if you really prefer the rotating menu thing you could forget the food truck and do a supper club. Typically a reservation-only, once a week or once a month thing, or whenever you have time. If you could find a small local farm to partner with, they may be able to offer you dining or cooking space in return for showing off their veggies or something.