Posts from staff in the internal discussion included tips from an Israeli advertising agency for how Wix employees could tailor posts “for outreach abroad”.These included advice to “show Westernity” in posts, as “unlike the Gazans, we look and live like Europeans and Americans”. It was “very important to emphasise this in texts and images so that they feel close to us”, the message said.

The post advised employees to avoid focusing on numbers when discussing attacks on Israelis, as “the number of deaths and bombings in Gaza will be significantly higher”.

Employees were told that Israel’s bombing of Gaza was resulting in “difficult pictures” of injured Gazans circulating.

“This is the time to share difficult personal stories from the terrible [Hamas] massacre. It creates a feeling that it is happening at the same time,” the internal post said.