I think there’s a line. Things like Wendy’s insulting and trying to be funny on twitter got old quick, but I’d much rather my team’s twitter admin be interesting and a bit chirpy, rather than corporate and boring. Especially when they do it in a way that connects with the fans.

For example Atlanta United’s twitter admin made a meme after we beat a team about the head coach of said team because he made comments about how our fanbase isn’t “authentic” (I’m paraphrasing the whole situation heavily). That was something that got the fanbase engaged and interacting.

Stuff like posting “not really” like Copenhagen did is pretty low effort and kind of tilts towards the Wendy’s side of thing.