Marketing. The fighters get their names out to fight fans much more easily than those who go the “normal” route to a contract, the UFC gets a bunch of relatively cheap entertainment broadcasting to the world just how much of a meathead these guys can be.
what is the point of TUF when so many of the losers still get contracts lol
Marketing. The fighters get their names out to fight fans much more easily than those who go the “normal” route to a contract, the UFC gets a bunch of relatively cheap entertainment broadcasting to the world just how much of a meathead these guys can be.
Gotta get your grist for the mill from somewhere
UFC bottom line.