So it’s well known now that the developer of Apollo estimated the new API pricing would cost $20 million a year. For a source, see the title of https://www.theverge.com/2023/5/31/23743993/reddit-apollo-client-api-cost
But from https://apnews.com/article/reddit-blackout-steve-huffman-ceo-api-0a4f7b344ecfbf50c924b030c344c55e the price from supporting third party apps is $!0 million a year. And presumably this is all third party apps combined!
Huffman says the “pure infrastructure costs” of supporting these apps costs Reddit about $10 million each year.
Something’s very not balanced here. That one app would have paid for Reddit’s third party infra costs twice over.
I can not remember which ones now (can anyone help me out here actually?), but I think a few apps said they’d try to make it work with the new pricing.
Which means Reddit likely stands to make a huge pot of money once the new API changes take effect, in the short term.
Even if Reddit loses the best subs, the best communities, the best users, and the moderation goes to where the sun don’t shine, I could see that new revenue boosting investors confidence enough to lead to a successful (if slightly smaller) IPO.
If Reddit goes downhill and loses lots of value afterwards, well, spez has already made his quick buck, so I doubt he wouldn’t feel very sentimental about it.
Folks, please explain to me why I’m wrong. Please.
That first option isn’t just about lost revenue from ads–it’s likely the opportunity to collect (and sell) user data. Having everyone using only the first-party systems would likely make that a very valuable resource.
I don’t know much about their policies on user data right now, but even if they’re not currently doing much with it, they could always change those policies and make bank.