“Journalism is better when it’s backed by live markets,” Polymarket’s X account said in a post announcing the deal.

Betting company Polymarket and online writing platform Substack announced a partnership this week to further entrench gambling in the world of journalism and, in Polymarket’s words, make journalism “better” with “live markets.” Substack will now allow writers to embed prediction market data in their articles, with “native tools that make it easier to share, discuss…

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