With two games in the books the 2023 NBA Finals are pulling mammoth numbers. Game 1 averaged 11.5M viewers, which grew in Game 2 to 11.9M. Obviously people really care about this series, as it’s pulling almost equal numbers to the 2022 Finals, which featured much larger markets with the Warriors and Celtics.
The actual basketball part of the NBA is their last priority it feels like
True, I feel like I’ve heard more about all the drama surrounding some of the players (most recently, Ja Morant, Zion) than actual analysis of the games.