Dockers® And The Birth of Casual Fridays - Levi Strauss & Co
www.levistrauss.com
Loving the everyday comfort of Dockers® at your desk? You’re not the only one. Over the past two decades, a button-down shirt and Dockers® khakis, an ensemble that was originally deemed too casual to constitute business attire, has taken the corporate world by storm. Dockers® is often credited with the invention of Casual Fridays, the... View Article

Loving the everyday comfort of Dockers® at your desk? You’re not the only one. Over the past two decades, a button-down shirt and Dockers® khakis, an ensemble that was originally deemed too casual to constitute business attire, has taken the corporate world by storm. Dockers® is often credited with the invention of Casual Fridays, the… View Article

  • danhakimi@kbin.socialOP
    22·
    1 year ago

    It’s the true story of how Levi’s invented casual fridays through marketing. I think it’s kind of funny, like an episode of Mad Men explaining how this or that thing in culture only exists because ad men made it up. It’s almost a mea culpa.