So, there are only a few apps for the headset at the moment and they are all first party. Apple needs developers to make apps for the headset before they start selling it in mass.
If they do not have apps for it, then people will see a “dead” ecosystem and possibly view it as a failed product.
They priced it at a point where consumers won’t really get it, but devs will. At least larger devs will. Selling it, shows the devs that it’s ready for the market and encourages them to get in early so they can possibly catch the wave of new users.
Once there are a decent amount and variety of apps for the headset, they will sell a slightly trimmed down version for significantly less.
What do you think?
I do think they’ll eventually sell a trimmed down Apple Vision if only because they’re launching with just Apple Vision Pro, but I don’t think the reasoning is that complicated.
Apple is not known for dead products or ecosystems, so there’s confidence in its success; developers will be on board. It was the same thing for the iPad, and it was the same thing for the Apple Watch.
The high price is just a reflection of the three compounding factors: it’s AR/VR, it’s Apple, and it’s the Pro version. So it was always going to be expensive.