His target is liberals that lean more centrist than your normal liberal (which is already fairly center). There’s a surprising number of them because so many people in rural cities in the US want to move to the left compared to their parents, but too far left is scary and a drastic change from their normality. His target audience is people who have basic empathy, but no motivation to change and they need somebody to tell them it’s okay that they don’t want to change things.
His target is liberals that lean more centrist than your normal liberal (which is already fairly center). There’s a surprising number of them because so many people in rural cities in the US want to move to the left compared to their parents, but too far left is scary and a drastic change from their normality. His target audience is people who have basic empathy, but no motivation to change and they need somebody to tell them it’s okay that they don’t want to change things.