BMW Stops Subscription Service For Heated Seats After Backlash::BMW believes software and service-related functions like driving assistance and parking assistance work well as subscription services
BMW Stops Subscription Service For Heated Seats After Backlash::BMW believes software and service-related functions like driving assistance and parking assistance work well as subscription services
"We tried to sell you stuff that should have come stock and you got pissed and the press picked it up so we’re gonna stop.
“I’d like to take this opportunity to announce our plan to start selling additional products that should come stock.”