McDonald’s reports first-quarter sales declined more than expected globally, particularly in the United States as economic worries and high prices continue to pressure consumers.
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McD only had one thing going for them, and it was price. Other competitors were able to match (or exceed) them in speed or quality, so it’s pretty much the only driving factor. And now that their prices have increased, customers have opted to go elsewhere. Why would you pay $16 for a bad burger and fries, when you can get a better burger and fries for cheaper across the street?
It’s crap food that used to be cheaper than nicer eating options. Now it’s as much if not often more expensive than the nicer options. And a lot of it is corporate McDonald’s fault for massively raising rent prices on their franchisees. They’re being run like an MLM these days more than a reseraunt chain.