If they don’t use some of that market capital to essentially subsidize the price of their EVs to very competitive prices, they are toast. Their first model has earned a bad reputation, whether it deserves it or not, the damage is done. That 2nd model they plan on releasing better be at least $5k cheaper than competing brands with better specs or they will never gain traction in the US market.
If they don’t use some of that market capital to essentially subsidize the price of their EVs to very competitive prices, they are toast. Their first model has earned a bad reputation, whether it deserves it or not, the damage is done. That 2nd model they plan on releasing better be at least $5k cheaper than competing brands with better specs or they will never gain traction in the US market.