*This guide is not complete, I will add more stuff, feel free to contribute in the comments.

Buying a watch may seem simple, but there are five things you have to look out for first before buying.

1. Fitting: There are many sizes of watches; some may seem big and heavy or too small on your hand. Picking the right size is very important. That’s why you should always try a watch on your hand first!
   Watch Size Guide: What’s the Perfect Size for Your Wrist?
   How to Measure Your Wrist for a Watch: A Step-by-Step

2. Price/Budget: Ask yourself first, “How much am I willing to pay for a watch?” Then set a price range and search for the one you are looking for.

3. Movement: Movements are the heart of the watch, what makes them operate every day, and so there are three movements to choose from: quartz, manual, and automatic.

   • 3.1 Quartz watch movement uses a battery as its primary power source to keep time. Quartz watches are also known for accurate timekeeping.

   • 3.2 Manual watch movements require the wearer to wind the watch by hand regularly. Turning the crown winds the mainspring, storing energy that powers the watch until it needs winding again.

   • 3.3 Automatic watch movements, also known as self-winding movements, harness the natural motion of the wearer’s wrist. A rotor inside the watch spins with movement, winding the mainspring automatically.
     Different Watch Movements Explained
     Watch Movement Types Explained By The Experts

4. Style/design: Whether you are looking for a dress watch, a diver’s watch, or an everyday watch, you have to choose based on your style. Be sure to consider the colour of the case, the dial, the straps, the numerics (Roman or Arabic), and so on.

The Ultimate Watch Buying Guide
A Man’s Guide to Wristwatches: How to Choose a Watch

Watch Brand hierarchy/guide

AHCI (Académie Horlogère des Créateurs Indépendants)
F.P Journe
Philippe Dufour