TL;DR To make messaging on Reddit faster and more reliable, we’re replacing Private Messages (PMs) with Reddit Chat and inbox notifications. This transition is necessary to maintain and improve Reddit’s messaging infrastructure. We aim to make these changes with minimal disruption while improving the user experience.

Timeline: Starting at the end of March, we’ll roll out these changes in phases over the next three months to ensure everything goes smoothly

  • yarr@feddit.nl
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    23 hours ago

    PR if it was honest:

    Why & When Is This Happening?

    To better monetize your attention and data, we’ve decided to streamline all communication into a single, ad-optimized, engagement-maximized system. Maintaining multiple messaging systems was cutting into our profit margins, so we’re sunsetting the old one — which, let’s be honest, wasn’t generating nearly enough revenue anyway.

    Reddit Chat is engineered for the future (read: future monetization opportunities), unlike PMs, which were quaint relics from a time when this site wasn’t a corporate data-mining operation.

    We’re announcing this change now so we can say we “listened” when it inevitably breaks the way you use Reddit. We’ve talked to a hand-picked selection of mods and power users (mostly the ones who didn’t complain too much), but there’s still time for you to provide feedback we can pretend to consider. Drop your thoughts in the comments below, where they’ll be skimmed for marketing insights.