I’m a happy customer there.
- 1TB for 5€ is cheaper than others (e.g., Apple 200GB for 3€)
- hosted in Germany
- it is a NextCloud instance which means apps for all kinds of OSs are available
- you can install NextCloud apps for more than just storage
I’m a happy customer there.
You cannot really swap it out because iCloud is much more deeply integrated into iOS.
That said, you can recreate certain use cases. For example, I have the NextCloud app on my iPhone and it automatically uploads all my photos. It cannot do it in the background like Apple, so I need to explicitly open the app once in a while. The good part is that sharing sets of photos with people outside the Apple ecosystem is easier because NextCloud allows me to send them a link.
You cannot backup your application config with NextCloud though.