Over 40% of Facebook Posts are Likely AI-Generated — Study – Originality.AI
originality.ai
Have you seen a Facebook post and wondered if it was AI-generated or human-written? In this study, we analyze the impact of ChatGPT and generative AI tools on Facebook posts. These are our findings.

Originality.AI looked at 8,885 long Facebook posts made over the past six years.

Key Findings

  • 41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
  • Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
  • This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
  • WalrusDragonOnABike [they/them]@reddthat.comEnglish
    28·
    14 hours ago

    As long as they can convince advertisers that the enough of the activity is real or enough of the manipulation of public opinion via bots is in facebook’s interest, bots aren’t a problem at all in the short-term.

    • acosmichippo@lemmy.worldEnglish
      5·
      13 hours ago

      surely at some point advertisers will put 2 and 2 together when they stop seeing results from targeted advertising.

      • SolarMonkey@slrpnk.netEnglish
        8·
        9 hours ago

        I think you give them too much credit. As long as it doesn’t actively hurt their numbers, like x, it’s just part of the budget.