“Rumors suggest that Team Red was caught off guard by the aggressive pricing […] , while Team Green priced the RTX 5070 Ti and 5070 ‘MSRP cards’ at $749 and $549, respectively.”

WTF are they smoking at Toms Hardware?

Wasn’t the 4070 like 800 or 900 and everyone got super mad? The only way I’d see 900 for the 9070 XT would be a very confident AMD aiming to beat the 5070, maybe 5070 ti, by performance rather than price. That would be an unlikely strategy, even if they, for whatever reason, assumed Nvidia would make everyone mad again. If the 9070 XT beats the 5070 badly enough to justify such a price price, you might as well position the card as 9080.