From Circana analyst Matt Piscatella’s BlueSky account:
PlayStation 5 Pro accounted for 19% of total PlayStation 5 units sold in the month and 28% of dollars. Launch month dollar sales of PlayStation 5 Pro were more than 50% higher than the November 2016 launch month sales of PlayStation 4 Pro, while units were 12% lower.
Meanwhile in Sweden, it is 944 USD.
does that include a VAT?
Yes but even with 25% VAT, it should have been 875 USD. And in other countries, it is 800€ (830 USD). Amazon.de sells it for 800€(sold by Amazon) and even delivers it to Sweden(for 15€). Amazon.se doesnt have the ps5 pro for some reason.
I think Sony was willing to take a small loss in Eurozone, so that it can have a nice round price(800€).