Russian president Vladimir Putin has been in power for a quarter of a century. During his tenure, Russia has actively participated in five wars. But not even Putin’s brutal full-scale invasion of Ukraine in February 2022 has been able to shake Russian society’s consolidation around the Kremlin, the so-called “Putin consensus” (i.e., Putin’s consistently high support among the majority of the Russian public). This report aims to dig into the origin of this phenomenon.