According to Greenly, TikTok is among the largest culprits of high carbon emissions, mostly due to its video-heavy platform that consumes “significantly more energy” than text- or image-based platforms like X and Facebook. Plus, the average user time on TikTok is 45.8 minutes per day, according to Statista, and TikTok users have the second-highest emissions per minute of use on social media, according to Greenly, second only to YouTube.