it’s a venture capital-backed startup that has been very eager to exit its growth phase and enter its aggressive monetization phase so it can start making its shareholders some money. They’ve already tried a few things that didn’t work, like trying to turn it into a Steam competitor.

The service to date is mostly fine. If you’re like most people who don’t mind exchanging some privacy and control for access to an app that has a nonzero professional UX design budget, it’s pretty fantastic. But the writing has been on the wall for a long time that enshittification is near on the horizon. It’s not a question of if, but how soon.