I’m sure part of it is that open-source hardware in general is “harder” to do than software, but perhaps there is something more to it… such as people generally not wanting to invest time creating a more-crappy version of a black box that already does it’s thing well enough. Perhaps it is only after printers get significantly worse or more annoying that people will start investing their own time creating alternative firmware/hardware.
Tank style printers would probably be the way to go for ink, since the print head is not a ‘consumable’ part. For laser, maybe pick a popular proprietary toner cart and design around that?