I live in Japan and definitely some sweets that I’ve brought back from the US to share as well as recipes I’ve made (from my grandmother’s cookbook) were too sweet for a number of folks (usually men, so there may be something else going on here with cultural images/norms and the like as men aren’t generally “supposed to” be overly fond of sweet stuff). Still, the vast majority of people liked them and wanted more. I do find myself toning down sugar in recipes, though. Less in grandma’s cookie recipes, less in the cornbread recipe I found online, etc.