This is especially true with luxury brands like Louis Vuitton, Gucci, and Prada. People are either trying to impress others with fakes, or they’ve actually paid full price to become walking billboards.
Similar thing with iPhone cases that have a cutout for the Apple logo. That’s just hilarious.
I’ve never seen an illuminated logo from manufacturers other than those I’ve listed. Large, sure. Though some like Kia or Hyundai I haven’t seen get huge. Honda, maybe?
Tesla, funnily enough, is also quite subtle. As is Alfa Romeo unless you count the entire scudetto as a logo. Ferrari. McLaren. Lamborghini. There might be a pattern there.